Entertainment’s Digital Evolution Spotlighted on Kochie’s Business Builders

With more than three decades at the helm of Entertainment, Heidi joined Kochie’s business builders to share the remarkable evolution of one of Australia’s most recognised membership brands, from the iconic Entertainment Book to today’s fully digital Membership platform that helps Australians save on dining, travel, shopping and experiences while continuing to support local businesses and fundraisers.

A 30+ Year Journey of Innovation

Since launching in 1994, Entertainment has continually evolved to meet the changing needs of Members, hospitality partners and fundraisers. Under Heidi’s leadership, the business has transformed from a printed coupon book into a digital-first platform connecting Members with thousands of offers across Australia and New Zealand.

The interview explores how innovation, resilience and a customer-first mindset have helped Entertainment remain relevant in an ever-changing retail and hospitality landscape.

Supporting Local Businesses and Communities

A key focus of Heidi’s appearance was Entertainment’s ongoing commitment to supporting local businesses while helping Australians enjoy more of what they love for less.

Every Membership not only unlocks exclusive offers from restaurants, cafés, hotels, attractions and retailers, but also helps drive customers through the doors of local businesses.

Entertainment also continues its long-standing commitment to fundraising, having helped raise more than $110 million for schools, charities, sporting clubs and community organisations since 1994. Through the Entertainment Fundraiser program, 20% of every eligible Membership sold goes directly to a nominated fundraising cause, creating a simple way for Australians to save while giving back. (Entertainment Rewards⁠)

Leadership Through Change

Throughout the interview, Heidi reflects on the importance of embracing change, investing in people and building long-term partnerships.

From navigating digital transformation to responding to evolving consumer behaviours, Entertainment’s success has always been driven by a clear purpose: creating value for Members, supporting merchant partners and making fundraising easier for communities across Australia and New Zealand. (Entertainment Rewards⁠)

Watch Heidi’s Interview

You can watch Heidi Halson’s appearance here on Kochie’s Business Builders and learn more about the story behind Entertainment’s continued growth and innovation.